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We helped Xero’s Global Marketing and Voice of Customer teams to launch Qualtrics and its integrations.
Discover how Xero achieved product delivery excellence through our strategic Lean-Agile transformation.
Overview
The project initially faced significant challenges. This situation resulted in project delays, unachieved milestones, and an unfulfilled MVP, leaving stakeholders unsatisfied.
Defined Product Vision and Scope
We created a clear product vision and roadmap, conducted backlog workshops, and refined requirements with stakeholders. This alignment allowed us to set achievable timelines and finally release an MVP, creating a strong foundation for future iterations.
Enhanced Stakeholder Engagement
By appointing a Proxy Product Owner, we bridged the gap between the Scrum team and business stakeholders. Through structured Scrum ceremonies and effective feedback loops, we improved planning, visibility, and actionable improvements in every sprint.
Streamlined Communication Flow
As the Proxy Product Owner, we facilitated ongoing communication with stakeholders, clarified priorities, and led by example. This resulted in a fivefold increase in engagement in meetings and significantly improved team interactions.
Organised User Stories for Efficiency
We eliminated information chaos by refining user stories for clarity, reducing interdependencies, and implementing Just-in-Time principles. This minimised rework, halved the number of blockers, and enabled effective quarterly planning.
Optimised Delivery and Quality
We broke down user stories for single ownership, set up estimation and testing processes, and defined UAT standards based on business requirements. These steps led to a tenfold improvement in team productivity, a fivefold reduction in defects, and a smoother release of product increments.
Result
By addressing these challenges with targeted solutions, we enhanced team morale, streamlined processes, and achieved timely delivery. The team not only met the MVP release goal within three months but also sustained a rhythm of valuable, defect-free iterations, boosting stakeholder confidence and product quality.